Verisure: Circular sustainability that starts with people and transforms corporate culture

In just six months, the collaboration between the security leader and Re-Cig has avoided 90 kg of CO₂ emissions. Here's how a small daily gesture turns ESG criteria into a shared reality.

For Verisure , sustainability isn't a separate chapter, nor a simple isolated project to be showcased in the financial statements. It's the beating heart of our way of doing business, a natural extension of our core corporate mission: protecting what matters most.

Verisure's service has always integrated cutting-edge proprietary technology and continuous innovation with essential human intervention, available 24/24 to ensure the protection of families and small businesses. This vision, guided by the principle of "people protecting people," is also naturally reflected in the company's environmental policies, which focus on structured initiatives to promote recycling, waste reduction, energy efficiency, and the active fight against climate change, with a clear global goal of Net Zero by 2050.

A choice of concreteness and cultural orientation

The strategic partnership with Re-Cig fits precisely into this ecosystem of responsibility . Verisure chose to collaborate with us because it perfectly represents their understanding of sustainability: concrete, measurable, and capable of culturally orienting people.

Thanks to the installation of dedicated Re-Cig Smoker Points in dedicated areas within the company headquarters, what was previously a highly polluting and complex waste product—cigarette butts—is now entirely recovered. Through our circular economy process, the collected butts are recycled to create a new raw material and, consequently, new reusable plastic products.

The results of the first 6 months: the impact of the data

The collaboration's numbers testify to the strength of concreteness. In just six months of partnership , the joint effort has generated a tangible and quantifiable environmental benefit: 90 kg of CO₂ avoided.

To give an immediate and visible idea of ​​this achievement to the entire company team, this reduction corresponds to approximately 500 kilometers traveled by a car , the equivalent of the entire car journey that separates Rome from Milan.

This local achievement supports the excellent results that Verisure is recording globally, where it has already reduced greenhouse gas emissions (Scope 1, 2 and 3) as a percentage of revenue by over 32% compared to 2021, continuing to invest constantly to accelerate this environmental journey.

From abstraction to widespread corporate culture

The most remarkable aspect of this project lies in its ability to actively engage the people who work on-site every day. By activating and encouraging responsible behavior, even during a simple break, ESG (Environmental, Social, Governance) criteria cease to be an abstract concept or a theoretical acronym written in policy documents.

Thanks to the synergy between Verisure and Re-Cig, ESG is taking shape, expressing itself in small daily gestures and becoming a true corporate culture . One concrete step at a time, we demonstrate that the ecological transition and the circular economy arise first and foremost from the awareness and participation of each of us.